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The reason why I chose to join Fine Japan is because this company has been cooperating with my college for several years. It is rare case that health supplement manufacture conducts research in College. It is very attractive to me that I can take advantage of what I have studied and have chance to develop a variety kinds of health food.
Now I am in charge of product planning and development. When developing a single product, first starts with internal product proposal. The proposal adopted or not depends on concept, market, and product properties. What kind of product customers really need is the beginning of my job.
After adoption of proposal, I will reconsider product concept thoroughly, starting formulating, then proceeding with product development. In the mean time, I also need to consider the package design and easy-to-understand description of product, I am in charge of all the process until leaving the production to the factory.
Because what we are making is health food supplement, data-basis concept has become very important. By quantitatively quantifying and theory, a safe and reliable health supplement is being made.
Nowadays, the taste and effectiveness of health supplement is not the only thing that customers value. So responding the changing needs of customers is what I am after as a health supplement developer.
Actually I seldom took health supplement until I joined Fine Japan. However, I have to response customers’ questions, so it changes my mind throughout the communication with customers.
In my first year in Fine Japan, I was assigned to handle customer service so I have a lot of chance to talk with customers by phone. It gives me a good inspiration to develop products. 3 years later now although I was assigned to be in charge of product R&D, I still have chance to talk to customers. As a R&D member, the chance to directly interact with customers is very essential, so that it can make us stand in view of customers and develop what they really need.
By doing this job, what I feel is there are a lot of people with high health consciousness and also a lot of people facing health problems. For example, when I respond to customer inquiry by phone, there are customers asking “I can’t lose my weight at all. What should I do? ”, though I’ve told them to take adequate health supplement.
What I can say here is due to each person’s constitution and habit, the result and effectiveness of diet supplements may vary. On this occasion, I can give you the advice of how to take diet supplement and combination of meal that is list on the product description.
Just I wrote above, I had an experience in customer service in my first year in Fine Japan. I got a lot of valuable information from them and I use this to develop our product that meets their needs.
Through the interaction with our customers by phone, furthermore, we conduct a monitoring salon. Monitoring salon is a place where our customer can directly see our product and talk and discuss with our staff there. Therefore, customers also can ask much more detail information. We also get feedback to improve our products.
The great charm of Fine Japan is that we treat health supplement very seriously.
Although it is also important to be aware of the bandwagon and trends in this industry, Fine Japan doesn’t only stick on these. The thing that the product developed in-house are commercialized on the basis of its track record and influence on our customer is very appealing. Also, given a lot of chance to challenge yourself soon after join Fine Japan is very attractive to me.
Even in the first year, if you have high ambition to make good health supplement, the chance will be offered in this company. It’s a company that is willing to give chance and support to the new member with high ambition. Responsibility is surely required but you can work under this kind of encouraging atmosphere.
Now I may go to pharmacy unawares on holidays or on my way home after work since I joined Fine Japan. Though it is only the 3rd year in this company, I have seen products I developed on the shelf in pharmacy. Furthermore, I even rearranged the product that is not neat on the shelf. What encouraged me most is the time when I saw customer are taking my product in front of me. On that time, I couldn’t help fist-pumping to myself (LoL).
Though I have experience to buy and try some health supplements, but actually generation as my age is not familiar with health food. Even more, they may not notice it if they don’t have sick.
I can understand what they think because I am one of them. The role health supplement play is focus on prevention, not treatment. So I think it is very important that generation as my age can become aware of the importance of prevention that health supplement brings to us. I will do my best to let everyone become much more aware of what health supplement can bring to us regardless of age. Also I will do my best to offer the best product that people need. Please keep supporting products of Fine Japan.